Nick DeMasi reflects on his role in the Piataks’ takeover of Carlisle United, expressing a sense of disbelief that this ambitious endeavor is now a reality. He emphasizes that, three years ago, he couldn’t have imagined marrying into a family that would eventually purchase a football club.
As the only family member not named Piatak, DeMasi plays a vital role in the venture, leveraging his expertise as a financial analyst. He envisions utilizing data and analytics to enhance Carlisle’s operational efficiency while also recognizing the importance of community engagement, particularly with the youth in Carlisle and surrounding areas.
DeMasi, along with the Piataks, aims to bring a fresh and modern approach to Carlisle United. He acknowledges the significance of modernizing the sports analytics department and emphasizes the importance of connecting with the next generation of fans. He appreciates the community-focused nature of the club, distinguishing it from the corporate feel of American professional sports.
Having experienced the whirlwind of the takeover process, DeMasi expresses gratitude to the fans, Paul, and the previous owners. His enthusiasm is evident, especially during the welcoming reception from fans at the Charlton Athletic game. He stresses the club’s role as a community asset and the family’s commitment to being transparent stewards.
Looking ahead, DeMasi echoes the family’s vision for a long-term, modern training ground and emphasizes the need for short-term solutions to address weather-related challenges. The Piataks plan to spend as much time as possible in Cumbria and at Brunton Park, demonstrating their commitment to the club’s success and integration within the local community.
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