How the WNBA Set New Records with Caitlin Clark and Rookies Leading the Charge…
The WNBA entered the 2024 season in May with substantial momentum. Viewership had increased by 21% in 2023, marking the league’s largest audience in over two decades. Attendance was also at its highest in 13 years. This growth was further amplified when the Indiana Fever drafted Caitlin Clark, who set the all-time NCAA Division 1 scoring record (for both men and women) at Iowa, with the first pick in April’s WNBA Draft. A record-breaking 2.45 million viewers watched the draft, more than four times the previous record from 2004 and a 328% increase from 2023. Clark headlines a strong rookie class, including Angel Reese and Kamilla Cardoso of the Chicago Sky, and Cameron Brink of the Los Angeles Sparks, all of whom gained significant followings in college. With these players, interest in the WNBA is set to soar. For the first time, three teams—the Las Vegas Aces, Dallas Wings, and Atlanta Dream—announced season-ticket sellouts. With rising valuations, attendance, and viewership in women’s sports, the WNBA has established itself as a leader. “We’re building something big here,” says Cathy Engelbert, the league’s commissioner.
Interview with Cathy Engelbert
Q: What has driven the WNBA’s recent growth?
A: It’s a mix of positive developments on both basketball and business fronts. Investment is pouring in, and owners are enhancing facilities and player experiences. The arrival of generational players with large followings has been crucial. Viewership thrives on household names, rivalries, and significant games. This was evident when 24 million people watched the NCAA Women’s final between South Carolina and Iowa due to the presence of star players and high-stakes games.
Q: With Caitlin Clark’s drafting and the upcoming media rights negotiations, are you confident about increasing media rights revenue?
A: We’re well-prepared for this moment. The convergence of these factors makes us optimistic about securing a lucrative deal. We have a wealth of compelling content and storylines, not just with Caitlin, but also with players like Angel Reese, Cameron Brink, and upcoming talents such as Paige Bueckers. The high quality of play attracts fans, and this will be advantageous in our media negotiations.
Q: Caitlin Clark’s WNBA debut was highly watched. Why is she so popular?
A: Her playing style, including long-range shots and court vision, captivates fans. Her rivalry with Angel Reese from last year’s National Championship and Iowa’s victories over top teams like South Carolina add to the compelling storylines. Social media amplifies these narratives, broadening her and other players’ appeal.
Q: Would you like to see Clark on the Paris Olympic team, and will you facilitate that?
A: If Caitlin excels in the WNBA, she’ll be considered. Selection is managed by a committee that includes league and team representatives. The U.S. has a deep talent pool, making it a tough decision for every player.
Q: Since the WNBA draft, have any new cities shown interest in a franchise?
A: Yes.
Q: The WNBA will expand from 12 to 16 teams. What’s the timeline for announcing the remaining two teams?
A: There’s no specific timeline. Negotiations are complex, involving securing arenas, practice facilities, and committed owners. Many owners recognize the growth opportunity and are investing in the necessary infrastructure.
Q: What does having a team in the Bay Area bring to the WNBA?
A: The Bay Area is a major tech hub and a significant market with corporate partners committed to diversity and inclusion. The new team will benefit from strong corporate support and a passionate fan base. Joe Lacob, the Valkyries’ owner, aims for a championship within five years, reflecting the area’s ambition and support.
Q: With lower WNBA salaries, is there a concern about players being targeted by unethical actors in gambling?
A: It’s a concern, but we have extensive training and support for players and staff. Our players understand the importance of integrity in the league, and I have full confidence in their commitment.
Q: Why do you believe the WNBA belongs among the most influential companies?
A: Since I joined in 2019, we’ve navigated challenges like COVID-19 and emerged as a thriving sports media and entertainment entity. Our players’ stories and business growth are highly influential. One owner described us as a growth stock, reflecting our current trajectory and influence.
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