New England Patriots owner Robert Kraft has praised Taylor Swift for her strategic approach to expanding her audience through her attendance at Kansas City Chiefs games.
Swift, who is dating Chiefs tight end Travis Kelce, has been a regular presence at games during the latter part of the season and playoffs, drawing attention for her enthusiastic support from the player’s box.
Kraft downplayed the impact of the “Taylor effect” on NFL ratings this season but acknowledged her positive influence. He emphasized that while Swift has increased fan approval among young women, she has also been savvy in attracting male fans to her music. Kraft credited the overall quality of the NFL product, parity, and the thrilling playoff games for this season’s high ratings.
Reflecting on the Patriots’ disappointing season with a 4-13 record and failing to qualify for the playoffs, Kraft expressed his disappointment. Despite New England’s absence, he expressed hope that the Super Bowl ratings would break records, citing the compelling narrative of the two participating teams.
Discussing the upcoming Super Bowl and the intersection of music and sports, Kraft referred to it as an “escape” for people facing challenges and problems in today’s world. He highlighted the sense of community that both music and sports create, emphasizing the excitement and positivity the Super Bowl brings to America.
Addressing the departure of legendary head coach Bill Belichick after 24 seasons, Kraft described the organization as “privileged” to have had Belichick at the helm. Acknowledging life’s new chapters, Kraft expressed pride in having a great new, young head coach in Jerod Mayo, who is building his team for the upcoming season.
While feeling regretful about Belichick not being hired yet, Kraft spoke highly of him as an “exceptional” head coach. Despite uncertainty about Belichick’s future, Kraft expressed confidence that he will be coaching again next year, emphasizing Belichick’s greatness as a coach.
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