Mercedes has provided a glimpse of their highly anticipated new livery design for the upcoming 2024 F1 season. A teaser video, posted on X (formerly Twitter), reveals the initial presentation of the team’s W14 F1 car, followed by a surprising transformation using the ‘camo Merc’ treatment.
The video cleverly shifts, leaving only the wheels visible, creating the illusion of the car disappearing and showcasing the distinctive ‘camo’ effect. The overlay text humorously advises against wrapping the car in camo, stating it won’t look good.
Fans eagerly engaged with the livery tease, expecting an early reveal. Some responses included humorous remarks, with one making a playful reference to the departure of Haas team principal Guenther Steiner.
Others expressed a desire to move on from the problematic W14, while some fans initially found the video confusing, realizing the joke only after it concluded. Amidst the lighthearted reactions, there were comments expressing dissatisfaction with Mercedes’ treatment of the W14.
The article also touches upon Lewis Hamilton’s performance and aspirations for the 2024 season. Despite Hamilton’s two-year winless streak, McLaren chief Zak Brown believes that Mercedes could bring him back into the Formula 1 title conversation in the upcoming year.
Camo Merc 🔥😮💨 pic.twitter.com/darDgnZgsh
— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) January 10, 2024
Brown acknowledges the challenges faced by Mercedes in recent seasons and suggests that the team has the potential to compete for the championship again.
Brown discusses McLaren’s progress over the winter, expressing optimism about their advancements in the wind tunnel and CFD. He speculates on the development timelines of rival teams, particularly Red Bull, and acknowledges the competitiveness of teams like Mercedes and Ferrari. Brown suggests that Mercedes could make a comeback, and he envisions a scenario where Hamilton secures his eighth championship.
The article concludes by mentioning the uncertainties surrounding Mercedes’ ability to create a title-contending car under current regulations. However, 2009 world champion Jenson Button is confident in Hamilton’s capabilities and sees the two-year winless period as fueling Hamilton’s hunger for success. Button believes that Hamilton, with his confidence and skill, remains a formidable competitor, especially if provided with a competitive car.
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